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Google Ads (PPC)

Pay-per-click campaigns on Google Ads and Microsoft Ads that put you in front of people ready to buy.

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Part of our Marketing services

How we help

PPC advertising is an effective way to reach your target audience quickly. Our PPC specialists create and manage campaigns that drive targeted traffic to your website, using platforms like Google Ads and Microsoft Ads (Bing) to make the most of your budget.

We focus on the searches that matter to your business, write ads that earn the click, and send people to pages built to convert — then keep optimising based on real performance data.

What you get

  • Visible from day oneAppear at the top of search results while longer-term SEO builds up.
  • You control the budgetSet daily limits and pay only when someone clicks.
  • Measurable returnConversion tracking shows which keywords and ads bring in enquiries.

What's included

  • Keyword research and campaign structure
  • Search, display, shopping and remarketing campaigns
  • Ad copywriting and extensions
  • Conversion tracking setup
  • Landing page recommendations
  • Ongoing bid and budget optimisation with regular reports

Platforms and tools we work with

  • Google Ads
  • Microsoft Advertising (Bing Ads)
  • Google Analytics
  • Google Tag Manager

How we deliver Google Ads (PPC)

A clear, step-by-step process so you always know what happens next.

  1. Research

    We identify the keywords, competitors and budget that make sense.

  2. Build

    We structure campaigns, write ads and set up tracking.

  3. Launch

    Campaigns go live with close monitoring in the first weeks.

  4. Optimise

    We refine keywords, bids and ads to improve return on spend.

Frequently asked questions

How much should I spend on Google Ads?

It depends on your industry and goals. We'll recommend a starting budget after researching keyword costs, and you stay in control of spend at all times.

How quickly will I see results?

Ads can start generating traffic as soon as they're approved. Performance usually improves over the first few weeks as we optimise based on data.

Do I own my ad account?

Yes. Your account stays in your name and you keep full access.

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